Animal Alliance Berlin
- Branding
- 2022
The Animal Alliance Berlin is an NGO that fosters advocacy against animal exploitation. Their brand identity was intended to represent the concept of resistance, as summarized by the shield.
- Animal Alliance's aim stands for effective activism, meaning that they seek to confront animal oppression where it is most cruel and naturalized: animal farming. That is why the animals most commonly exploited for food should be included in the logo.