Project created by journalist Roberta Pschichholz to discuss topics around women’s empowerment. In addition to the visual identity, the website was developed. It features a collaborative blog and hosts the episodes of her podcast.
The visual design relies on textures and shades that recall the core values of the project. Bamboo was chosen as a symbology for resilience, along with hues of green, reminiscent of the connection with nature. In contrast, the colour red highlights the spirit and strength of the feminine.